Saturday, May 13, 2006

Fashion Breakthrough: Linen Overcomes Wrinkle Stigma

Fashion Breakthrough

Linen Overcomes Wrinkle Stigma

July 3, 2001

Love linen but hate the way it wrinkles? A major fashion breakthrough now allows linen lovers to wear this cool and comfortable fabric without worrying about wrinkles.

Downy Wrinkle Releaser is the first product that is able to remove wrinkles from linen garments anytime, anywhere.

Downy Wrinkle Releaser is the first spray in the Fabric Care aisle that improves how fabrics look by removing wrinkles without ironing.

It works great on linen, you just spray, tug and smooth away wrinkles from your favorite linen skirts, dresses, jackets and pants.

"My customers often inquire about the tendency of linen to wrinkle," says Carolyn Laing, co-founder and designer of CJ Laing clothing, a fun and whimsical line of embroidered linen garments.

"I tell them not to worry about wrinkles and just keep a bottle ! of Downy Wrinkle Releaser in their house, car or suitcase."

Not only does Downy Wrinkle Releaser allow linen wearers to remove wrinkles anytime, anywhere, it also helps them avoid the potential damage ironing can cause to linen fibers, such as discoloration, unnatural sheens and breakage.

Using Downy Wrinkle Releaser before wearing a garment also prevents wrinkles from reappearing better than starch does.

"As a designer of linen clothing, I've searched for a way to remove wrinkles from my garments while maintaining their integrity. Downy Wrinkle Releaser is not only a snap to use, it's also one of the most effective products we' ve found. It has made wrinkles a thing of the past and helped us to broaden the appeal of linen and the CJ Laing line!" says Laing.

Downy Wrinkle Releaser

For more information about Downy Wrinkle Releaser and linen care visit http://www!